The COVID-19 pandemic has upended almost every industry across the globe and thrown many companies’ day-to-day operations into widespread chaos. While countless businesses have been forced to shutter their doors completely, others have had to adapt by taking on new and untested strategies to remain viable.
My commute these days is about 30 steps from my kitchen to my home office. There isn’t a lot of traffic or distraction. I yell upstairs to my family, “I’m heading to work.” I walk through the office door, and the workday begins. I know my tasks for the day. I know how those tasks …
Digital marketing is about targeting the right people with the right content at the right time. There are many methods of outreach, each holding importance in your overall strategy. Having a powerful digital presence with a strong email marketing strategy is important for a consistent connection to your prospects and clients.
With an agile approach, companies can create opportunities out of rapid change. Change can be tracked through five distinct psychological phases: Precontemplation, contemplation, determination, action, maintenance. These same steps traditionally apply to change within an organization—until a crisis like COVID-19 comes along. Suddenly, the first two steps get thrown out the window, and the move from determination to action happens in the blink of an eye.
An increasing number of entrepreneurs have received loans from the Small Business Administration’s Payroll Protection Program (PPP). The PPP was designed to give working capital to entrepreneurs so they can keep paying their employees during the lockdown. The loan will be forgiven if it is spent on authorized uses.
It certainly feels strange to read articles on how to make money during these COVID-19 times, especially now – when the world is in a state of turmoil. Quite contrary to capitalist principles, the pandemic seems to have brought humans together in empathy. Unity after tragedy is taking effect, helping us focus more on one another …
When I wrote Leadership and Life Hacks: Insights from a Mom, Wife, Entrepreneur and Executive, I could have never envisioned a world where less than a year later we would be experiencing a global pandemic. The overall implications of COVID-19 on our world’s economic and health systems, short and long term, are still being determined.