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This year it is 25 years ago that John Elkington coined the “Triple Bottom Line” of People, Planet and Profit (also known as the 3Ps, TBL or 3BL).

As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights.

As hard as it is to believe, a new decade is just around the corner. For many, the start of a new year is a time to reflect on what they’ve already accomplished and look forward to which goals they hope to achieve in the year to come. For aspiring entrepreneurs, it can also be …

Read more5 Clever Side Hustle Ideas For Entrepreneurs To Pursue In 2020

Competition remains fierce among companies across all industries. Though many factors influence an organization’s ability to pivot, disrupt, and lead, efficiency stands out as a must-have element to reduce costs and improve operations and service.

Pop Up Mob is an experiential marketing firm that is quickly becoming a sought-after hire in the fashion, beauty and lifestyle space. The 20-something founders, Ana Pelucarte and Rita Tabet, already have worked with global brands including A$AP Rocky, Benefit, Bumble, Guess, Jose Cuervo, Mini Cooper, Spotify, and more.

I’ve had many entrepreneurs say failure is what made them successful. And many investors say they won’t commit capital to an entrepreneur starting a new business unless they have endured challenges before. However, no business owner wants to fail, so how should one view mistakes? As part of the learning process.

Bill Gross from IdeaLabs gave a very famous TED Talk a couple years ago about “timing” being the single biggest reason for a startup’s success or failure. If you think about yourself and your aspirations of becoming an entrepreneur, you have to think of yourself as a startup and what your timing looks like.

A revenue model is how a startup makes money and delivers value. It is the backbone of every startup. As such, frequently switching or implementing the wrong revenue model can cause failure given the time and costs associated with such pivots.

Building a startup, especially the early stages, can feel like a roller coaster that takes the founders in endless loops without tangible milestones except the, “let’s get started” execution stage. In reality, by looking at the big picture, there are clear and quantifiable stages that every startup goes through. Knowing what, when and how to …

Read moreThe 5 Biggest Stages Of A Startup From Idea To Scale

With such a huge potential customer base, major cities naturally become hubs for startups and small businesses.