Pop Up Mob is an experiential marketing firm that is quickly becoming a sought-after hire in the fashion, beauty and lifestyle space. The 20-something founders, Ana Pelucarte and Rita Tabet, already have worked with global brands including A$AP Rocky, Benefit, Bumble, Guess, Jose Cuervo, Mini Cooper, Spotify, and more.
I’ve had many entrepreneurs say failure is what made them successful. And many investors say they won’t commit capital to an entrepreneur starting a new business unless they have endured challenges before. However, no business owner wants to fail, so how should one view mistakes? As part of the learning process.
Bill Gross from IdeaLabs gave a very famous TED Talk a couple years ago about “timing” being the single biggest reason for a startup’s success or failure. If you think about yourself and your aspirations of becoming an entrepreneur, you have to think of yourself as a startup and what your timing looks like.
Building a startup, especially the early stages, can feel like a roller coaster that takes the founders in endless loops without tangible milestones except the, “let’s get started” execution stage. In reality, by looking at the big picture, there are clear and quantifiable stages that every startup goes through. Knowing what, when and how to …
Content marketing has solidified its place amongst the core tools in a marketer’s arsenal. In Bill Gates’s prescient essay on the subject back in 1996, he wrote, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This has been largely proven true.